Nauset Rental Blog
Our most recent blogs:
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- 4 November Events on Cape Cod To Bookmark
- How to Find the Right Rental Management Company
- The Ultimate List of Things to Do this August on Cape Cod
- Experiencing Fewer Bookings for This Summer? You're Not Alone
- 3 Reasons for Fewer Bookings on Cape Cod for Summer 2023
- Nauset Rental v Big National Brand
- 5 Less Known Reason to Choose Cape Cod as your Summer Vacation Destination
- Updates to Your Vacation Rental That Ensure Guest Safety
- How to Choose a Vacation Rental Manager (VRM)
As the summer heat gives way to crisp, cool breezes, Cape Cod undergoes a magical transformation, showcasing its true splendor in the vibrant colors of fall. While many vacationers opt for visiting the Cape in the summer months, fall on Cape Cod is often considered the most underrated time to visit. With fewer crowds, cool temps, and far less traffic over the bridge, the Cape in the fall is a delightful surprise many tourists choose to enjoy over the hectic summer high season. Cape Cod in October offers a unique blend of coastal beauty and autumn charm, making for a quintessential New England fall experience.
There’s a pervasive myth that the Cape is a ghost town once the final car drives over the bridge on Labor Day weekend. But, that could not be further from the truth! Cape Cod is home to a vibrant community of year-round residents that are often host to fun, inventive events and festivals all year long - and autumn is no exception. If you’re visiting the Cape this November, be sure to bookmark these five autumnal events happening across Cape Cod:
Fall Brew Fest | November 4th | at Cape Cod Package Store in Barnstable
Consider yourself a beer enthusiast? This event is for you! Head to Cape Cod Package Store in Barnstable on November 4th to sample dozens of beers and ciders from local, regional, and national breweries, including Cape Cod Beer, Allagash Brewing, Stormalong Ciders, and more. You are guaranteed to leave with a new favorite brew to share with loved ones over the holiday season.
Annual Lighting of the Pilgrim Monument | November 11th
On November 11th, Provincetown hosts a beloved tradition, the Annual Lighting of the Pilgrim Monument. This event marks the Pilgrims' first landing in the New World in 1620, and it's a poignant and historic moment for Cape Cod. The monument is illuminated with a stunning display of lights and marks the beginning of another festive season on the Cape. New this year, a fun-filled, ticketed event with local food and drink will take place prior to the lighting.
To learn more, visit https://www.pilgrim-monument.org/annual-lighting.
Chatham Turkey Trot | November 23rd | Chatham Community Center
Lace up your running shoes and get ready to work off that Thanksgiving feast at the Chatham Turkey Trot, an annual 5K race held on Thanksgiving morning. This family-friendly event is a great way to kick off the holiday - just remember that a Thanksgiving feast is waiting for you after you cross the finish line! Runners and walkers of all levels can participate, and it's a wonderful opportunity to bask in the quaint fall scenery of Chatham.
Learn more at https://chathamturkeytrot.com/.
Gardens Aglow | Starting November 24th | Heritage Museums & Gardens in Sandwich
Ring in the holiday season with this beloved festive tradition! The Gardens Aglow at Heritage Museums & Gardens is a family-friendly experience featuring beautiful outdoor light displays, festive seasonal decor, and fun activities for all - including visiting Santa in a 1913 Ford Model T! Visitors are invited to stroll the lighted gardens with family and friends, roast marshmallows, go on a reindeer scavenger hunt, enjoy seasonal treats from Lilly’s Café and the Cape Cod Donut Truck, view the expanded model train display, and so much more.
Tickets are known to sell out for this event, so be sure to visit https://heritagemuseumsandgardens.org/gardens-aglow/ for ticketing information soon.
November on Cape Cod is a time of transition from the vibrant colors of fall to the quiet anticipation of the holiday season. These November events offer a wonderful way to savor the final moments of autumn and embrace the unique charm of the Cape in all seasons.
It’s no secret: Cape Cod is a dream destination for summer vacationers and daytrippers. With stunning beaches, quaint small towns, and a plethora of restaurants and shops to choose from, the 15 towns of Cape Cod are only expected to become more and more popular with tourists seeking a quintessential New England summer vacation. For homeowners looking to capitalize on this demand, short-term summer rentals can be a lucrative venture. However, managing these properties can be a daunting task, especially if you live far away or are juggling other full-time commitments. And let’s face it: handling those late-night phone calls from guests who have misplaced their set of keys can be time-consuming and exhausting.
That's where a rental management company comes in.
Finding a rental management company to partner with is essential to ensuring the quality of your rental experience for guests as well as the safety of your home. Read our tips below on how to find the right rental management company for your Cape Cod summer home.
Define Your Goals and Expectations
Before you start your search for a rental management company, it's crucial to define your goals and expectations. What do you want from this partnership? Are you looking to maximize your rental income, minimize your involvement, or both? Establishing clear objectives will help you narrow down your options and choose a company that aligns with your needs.
Research Local Companies
Cape Cod is home to numerous rental management companies and weeding out the best option for your home can feel like a daunting task. Start your search by researching local companies online, reading reviews, and asking for recommendations from fellow homeowners in the area. Your network is your best asset in this case - word-of-mouth recommendations are often more honest than those you may find online! Look for companies that have a solid track record of managing high-end properties on Cape Cod and a good reputation among local property owners.
An important reminder: is the rental management company you’re considering operating with homeowners in mind? Does this company focus primarily on property sales and not short-term rental management? For homeowners, it’s important to consider the primary motive of a company, ensuring that your interests are aligned with theirs.
Evaluate Services Offered
Once you've identified a few potential rental management companies, it's time to evaluate the services they offer. Not all companies provide the same level of support, so make sure the services align with your current needs. Key services to consider include marketing and advertising, guest screening, property maintenance, and financial management. The right company should offer a comprehensive suite of services tailored to your property.
Contact your shortlisted companies and schedule interviews or consultations. This is your opportunity to ask questions and get a feel for their expertise and professionalism. Inquire about their experience with Cape Cod properties, their marketing strategies, how they handle guest inquiries and issues, and how often they perform property inspections. A face-to-face or virtual meeting can provide valuable insights into their communication skills and commitment to your property's success.
An inquiry call will also be an opportunity to review rental management packages. Many companies offer a variety of homeowner solutions with varying coverage and services. Depending on your current needs, your initial interview with a potential rental manager will offer valuable insights into costs and availability.
Remember to ask about homeowner retention and ask for client testimonials as well. A company is only as strong as its client satisfaction!
Review Marketing Strategies
What sells homes? Marketing! If your goal is to book your home as often as possible during the peak summer season, your rental management company needs to successfully market your home by leveraging innovative marketing strategies. When researching rental management companies, remember to ask about online booking systems, external vacation rental platforms, digital marketing channels such as social media and email marketing, and professional photography and videography. An adaptive, modern rental company will be able to provide a rundown of its marketing offerings and explain how it may use innovative technology to market your property to potential guests.
Consider Local Expertise
Cape Cod is a unique market with distinct seasonal trends and regulations. A rental management company with local expertise will have a better understanding of the area's rental market, pricing strategies, and legal requirements. Inquire if a company’s rental management team is local to the Cape, including its service contractors, such as electricians and landscapers. The more local a team is, the more knowledgeable and invested they will be to the success of your home and local community.—-
Finding the right rental management company for your Cape Cod summer rental is a crucial step in ensuring a successful and stress-free summer season. It’s important to remember that your property is just that: your property. It’s a valuable asset and finding a management company you can trust implicitly is crucial in keeping your home safe.
Nauset Rental was founded by owners for owners, meaning we have been in the shoes of homeowners before. There’s an inherent vulnerability in renting your home to guests and our primary goal is to minimize risk at your home, while also helping you increase your revenue. We thoroughly vet guests to ensure your home is never put in danger of damage or misuse simply to secure an additional booking.
With the right rental management company by your side, you can sit back, relax, and watch your Cape Cod summer rental thrive. Interested in learning more about our Homeowner Solutions? Click here to schedule an initial consultation!
Can you believe it’s already August?! With just one month left of summer, there’s still so much to do on Cape Cod during your vacation. We’ve put together a list of our favorite happenings from Sandwich to Provincetown to keep you and the family entertained during your Nauset Rental stay.
While some of these events require registration or ticket purchases, a large number of them are free and family friendly. Links are provided to each event for more information.
Recurring Events on Cape Cod
Mondays 6pm in August, 5pm in September: Summer Concert Series on Windmill Green, Eastham
Mondays 6:30-8:30pm through August 28: Summer Concert Series at Nauset Beach
Mondays 7-8:30pm through August 21: Summer Concert on the Green, Dennis Village Green
Mondays 6-7:30pm through August 28: Yarmouth Summer Concert Series , Parkers River Beach, South Yarmouth
Mondays 7pm through August 14: Hyannis Sound A Cappella , First Congregational Church, Falmouth
Mondays 5:30-6:30pm, through August 28: Cape Cod Ukulele Club Concerts , Hyannis Village Green
Mondays 8am -12pm through September 25: Truro Educational Farmers’ Market
Tuesdays 7-8pm through August 29: Harwich Town Band, Brooks Park, Harwich
Tuesdays 10am - 1pm through October 11: Sandwich Farmers’ Market
Tuesdays 3-6pm through October 24: Chatham Farmers’ Market
Tuesdays 10am through August 29: Puppets, Paul and Mary: You, Me, Trees and the Sea , Cape Rep Theatre, Brewster
Tuesdays 7pm through August 15: Hyannis Sound A Cappella , Saint Christopher’s Episcopal Church, Chatham
Tuesdays 6-7:30 through August 29: Free Outdoor Concert Series , Aselton Park, Hyannis
Tuesdays and Wednesdays through August 30: Cape Cod Jazz & Arts Festival , Wequassett Resort and Golf Club
Tuesdays and Wednesdays through August 30: Evenings at Salt Pond , Cape Cod National Seashore, Eastham
Wednesdays 8am - 12pm through October 18: Wellfleet Farmers’ Market
Wednesdays 5-8pm through August 30: Port Summer Nights, Harwich Port
Wednesdays 10am through August 30: The Musical Adventures of Flat Stanley , Cape Rep Theatre, Brewster
Wednesdays 6:30-7:45pm through August 30: Barnstable Town Band Summer Concert Series , Hyannis Village Green Bandstand
Wednesdays 6-10pm through August 16: Movies Under the Stars , Falmouth Public Library
Thursdays 7pm through August 17: Hyannis Sound A Cappella , Dennis Union Church, Dennis
Thursdays 12-5pm through October 5: Falmouth Farmers’ Market
Thursdays 3-6pm through October 26: Harwich Farmers’ Market
Thursdays 5-8pm: Free Live Music at the Brewery, Cape Cod Beer
Thursdays 10am through August 31: The Musical Adventures of Flat Stanley , Cape Rep Theatre, Brewster
Thursdays Dusk through August 24: Summer Movie Night at the Village Green , Mashpee Commons
Fridays 7pm through August 18: Hyannis Sound A Cappella , First Baptist Church of Hyannis
Fridays 5-8pm: Free Live Music at the Brewery, Cape Cod Beer
Fridays 9am - 1pm through September 22: Osterville Farmers’ Market
Fridays 10:30am through August 25: FUNday Fridays Children’s Programming , The Cape Playhouse, Dennis
Saturdays 4-7pm through August 26: Juggle Jams, T-Time, Eastham
Saturdays 9am - 1pm through September 9: Bass River Farmers’ Market
Saturdays 8am-12pm through September 2, 9am -12pm through November 18: Orleans Farmers’ Market
Saturdays 9am - 1pm through October 28: Provincetown Educational Farmers’ Market
Saturdays 5-8pm: Free Live Music at the Brewery, Cape Cod Beer
Sundays 3-6pm: Free Live Music at the Brewery, Cape Cod Beer
Sundays 4:30-5:30pm through September 17: Music & More Summer, Cape Cod Museum of Art, Dennis
Daily 11am- 6pm (or later!) through October: Hyannis HyArts Artist Shanties
Daily 9:30am: Free Morning Movies for the Whole Family , Chatham Orpheum Theater
Various Days & Times through September 24: Guided Field Walks , Cape Cod Museum of Natural History, Brewster
Various Days & Times through August 29: Forest Bathing , Cape Cod Museum of Natural History, Brewster
Mondays, Wednesdays, Fridays 6pm through September 1: Payomet's Cirque by the Sea presents Roots: A Farm to Circus Show , Wellfleet Harbor Actors Theater, Wellfleet
Anytime: Yarmouth Sand Sculpture Trail , Yarmouth
Theatrical Performances on Cape Cod:
July 26 - August 12: An American in Paris , The Cape Playhouse, Dennis
August 16 - 26: Lerner & Loewe’s Camelot , The Cape Playhouse, Dennis
August 30 - September 9: Ken Ludwig’s Baskerville: A Sherlock Holmes Mystery ,The Cape Playhouse, Dennis
July 6 - August 5: A Man of No Importance , Cape Rep Theatre, Brewster
June 25 - August 12: The Miraculous Journey of Edward Tulane , Cape Rep Theatre, Brewster
August 16 - 27: The Pianist of Willesden Lane , Cape Rep Theatre, Brewster
August 8 - 26: Finding Nemo Jr , Cape Cod Harwich Junior Theater Company
July 18 - August 10, 10am: Dragons Love Tacos , Cape Cod Harwich Junior Theater Company
July 25 - August 5, 7pm: Arkansas Bear, Cape Cod Harwich Junior Theater Company
August 13, 14, 20, 21, 7:30pm: The Scottish Play — Macbeth , Cape Cod Harwich Junior Theater Company
Events Happening: August 5 - 11, 2023
August 5: Harold López-Nussa & Timba a la Americana , Payomet Performing Arts Center, Truro
August 5: First Church Kids Day , First Congregational Church of Harwich
August 5: Mindfulness Arts Festival , Guyer Barn, Hyannis
August 5: Pink Martini Featuring China Forbes, Cape Cod Melody Tent , Hyannis
August 5: Cape Cod Food Truck & Craft Beer Festival, Cape Cod Fairgrounds , Falmouth
August 5: 53rd Annual Cape Cod Antique Dealers Association Summer Antique Show , Nauset Middle School Front Lawn, Orleans
August 5-6: Chatham Summer Craft Festival , Chatham Community Center Lawn, Chatham
August 5-6: A Different Drummer Craft Event , Drummer Boy Park, Brewster
August 6: Cape Cod Roller Derby Double Header , Cape Cod Community College, Hyannis
August 6: Toussaint the Liberator , Province Lands Amphitheater, Provincetown
August 6: Nitty Gritty Dirt Band with special guest opener Sarah Swain & The Oh Boys , Payomet Performing Arts Center, Truro
August 6: An evening with the Concert: A Tribute of ABBA, Cape Cod Melody Tent , Hyannis
August 6: Summer Starlight 2023 , Cape Rep Theatre, Brewster
August 7: Catherine Russell , Payomet Performing Arts Center, Truro
August 9: Music and Movement with Truro Yoga , Payomet Performing Arts Center, Truro
August 9: Eli Paperboy Reed and The Harlem Gospel Travelers , Payomet Performing Arts Center, Truro
August 9 – September 9: The Pickleball Wars, Wellfleet Harbor Actors Theater , Wellfleet
August 9: Sandwich for All Beach Bonfire , Town Neck Beach/ Wood Ave. Parking Lot, Sandwich
August 9: David Wax Museum (Mexo-Americana Folk Band), Cultural Center of Cape Cod , South Yarmouth
August 10: Fredi Schiff Levin Lecture: Mira Schor, Provincetown Art Association and Museum , Provincetown
August 10: Dylan Scott, Cape Cod Melody Tent , Hyannis
August 10: Village Crafters of Cape Cod Craft Fair , West Yarmouth Congregational Church, West Yarmouth
August 11: An Evening with Get The Led Out — Tribute to Led Zeppelin, Cape Cod Melody Tent , Hyannis
August 11: The Fairy Circus An Arabian Adventure – A Tanglewood Marionette Production , Payomet Performing Arts Center, Truro
August 11: Fantastic Negrito , Payomet Performing Arts Center, Truro
August 11: A Night at the Movies Concert , Our Lady of the Cape Church, Brewster
Events Happening: August 12 - 18, 2023
August 12: Bands for Badges Music Festival, Cape Cod Fairgrounds, Falmouth
August 12: Singer, Composer, Actor Kemp Harris, Cultural Center of Cape Cod , South Yarmouth
August 12: An Evening with Kathleen Madigan: Boxed Wine & Tiny Banjos, Cape Cod Melody Tent , Hyannis
August 12: Patty Griffin , Payomet Performing Arts Center, Truro
August 12: Stone Carving Demonstration with Jess Marsolais , Captain Bangs Hallet House, Yarmouth Port
August 12: African Drumming Class , Hyannis Village Green, Hyannis
August 13: An Evening with Melissa Etheridge, Cape Cod Melody Tent , Hyannis
August 13: International Festival , Aselton Park, Hyannis
August 14: Animal Liberation Orchestra , Payomet Performing Arts Center, Truro
August 15: Sarah Burrill , Lobster & Chowder House, Wellfleet
August 15: Dana Ayers , Lobster & Chowder House, Wellfleet
August 15: Summer Jazz Series with Bart Weisman and Friends, Provincetown Art Association and Museum , Provincetown
August 15: East Nash Grass , Payomet Performing Arts Center, Truro
August 16: Music and Movement with Truro Yoga , Payomet Performing Arts Center, Truro
August 16: Susan Werner & Vance Gilbert , Payomet Performing Arts Center, Truro
August 16 & 17: Train with special guest Thunderstorm Artis, Cape Cod Melody Tent , Hyannis
August 17: 45th Annual Carnival Parade , Provincetown (Carnival events are happening all week. Click the link to explore all events)
August 17: Village Crafters of Cape Cod Craft Fair , West Yarmouth Congregational Church, West Yarmouth
August 17: Sea Captain’s Craft and Vendor Fair , Congregational Church of South Dennis
August 18-20: Festival of the Arts , Creative Arts Center, Chatham
August 18 & 19: An Evening with Comedian Bob Marley, Cape Cod Melody Tent , Hyannis
August 18: The Amazing Richard Magic Show , Payomet Performing Arts Center, Truro
August 18: Calexico , Payomet Performing Arts Center, Truro
Events Happening: August 19 - 25, 2023
August 19: Zoë Lewis- From Tea to Tequila!, Cultural Center of Cape Cod , South Yarmouth
August 19: Lucius , Payomet Performing Arts Center, Truro
August 19-20: CraftFest Cotuit , The Cotuit Federated Church, Cotuit
August 20: Jazz Jam Cape Cod hosted by Bart Weisman, Cultural Center of Cape Cod , South Yarmouth
August 20: Face 2 Face — Tribute to Elton John & Billy Joel, Cape Cod Melody Tent , Hyannis
August 20: Falmouth Road Race , Falmouth
August 20: Cha Wa , Payomet Performing Arts Center, Truro
August 20: United We Dance , Brooks Park, Harwich
August 21: Suede , Payomet Performing Arts Center, Truro
August 22: Summer Jazz Series with Bart Weisman and Friends, Provincetown Art Association and Museum , Provincetown
August 23: Music and Movement with Truro Yoga , Payomet Performing Arts Center, Truro
August 23: Aysanabee , Payomet Performing Arts Center, Truro
August 24: Gabby Barrett, Cape Cod Melody Tent , Hyannis
August 24: Country Meets Folk Rock with Greg Loftus, Cultural Center of Cape Cod , South Yarmouth
August 24: Fredi Schiff Levin Lecture: Jane Paradise, Provincetown Art Association and Museum , Provincetown
August 25: Ilana Glazer Live!, Cape Cod Melody Tent , Hyannis
August 25: The Wayne Martin Puppets , Payomet Performing Arts Center, Truro
August 25: Kotoko Brass , Payomet Performing Arts Center, Truro
August 25 - 27: Beach Road Weekend Music Festival , Martha’s Vineyard
Events Happening: August 26 - September 4, 2023
August 26: Studio Two: The Early Beatles Tribute, Cultural Center of Cape Cod , South Yarmouth
August 26: Start Making Sense, Talking Heads Tribute , Payomet Performing Arts Center, Truro
August 26-27: Kill Tide Arts and Craft Festival , Drummer Boy Park, Brewster
August 27: Dennis Chamber of Commerce 65th Antique Car Parade , Dennis Port to Dennis Village
August 27: Cécile McLorin Salvant , Payomet Performing Arts Center, Truro
August 28: Dumpstaphunk , Payomet Performing Arts Center, Truro
August 29: Robert Cray Band , Payomet Performing Arts Center, Truro
August 31: Danielle Ponder , Payomet Performing Arts Center, Truro
August 31: Cape Cod Classics Car Show , Lobster & Chowder House, Wellfleet
September 1: 9th Annual Cape Cod Women’s Music Festival , Payomet Performing Arts Center, Truro
September 1-2: All Our Best 2023 , Cape Rep Theatre, Brewster
September 1: Jake Owen, Cape Cod Melody Tent , Hyannis
September 1-3: By the Bay Fine Arts & Craft Show , Drummer Boy Park, Brewster
September 2: An Evening with One Night of Queen, Cape Cod Melody Tent , Hyannis
September 2: Pedrito Martinez , Payomet Performing Arts Center, Truro
September 2: Hyannis Second Summer Fireworks , Kalmus and Veterans Park Beaches, Hyannis Harbor
September 2-3: Labor Day Weekend Arts & Craft Festival , John Simpkins Field, Yarmouth
September 3: George Thorogood and the Destroyers, Cape Cod Melody Tent , Hyannis
September 3: The Wailers , Payomet Performing Arts Center, Truro
September 3: Dennis Bonfire & Fireworks , West Dennis Beach, Dennis
September 4: Carolyn Wonderland , Payomet Performing Arts Center, Truro
2023 is looking a bit different than the past few years, but we have thrived in similarly challenging conditions and this is the type of market where we dramatically outperform the competition. In fact, most market participants do not have the system or horsepower to perform data driven analysis and active management. As predicted in our 2022 Report and 2023 Forecasting, we’re seeing an end to the pandemic boom when demand generally exceeds supply and return to more normalized market conditions. This is a “correction” of the trends experienced during peak covid years.
Based on our forecasting, we took proactive steps to adjust our pricing and marketing strategies, enabling us to achieve the highest possible revenue for our homeowners. Although some may perceive this season as somewhat sluggish, the numbers show that Nauset Rental properties are outperforming the broader vacation rental market. Specifically, our inventory of properties is currently sitting at an 11% lead in occupancy over the wider market, with 74% of our homes booked for July and August compared to the market's 63% for the same dates (source: airdna.co vacation rental market data aggregator).
*Screenshots of airdna.com data taken May 1st showing that across the Orleans market only 57% is booked the week of July 8th and 60% booked the week of August 12th.
All that said, there’s still a way to go and we want to assure homeowners that we’re continuing to update our strategy to ensure the best possible performance for our properties. With just two months left until July, here are a few things we’ve noticed / are implementing during this final crunch time.
- The booking window (time between booking date and arrival date) has compressed and continues to shorten both nationally and here on Cape Cod. While this feels like a very big adjustment to our traditional Cape market, it also means there is still lots of time to book remaining gaps.
- 2020-2022 were record breaking years for rentals. This year we’re seeing an increase in supply and more limited demand. This does mean that adjustments to rates are necessary, but demand is still such that homeowners will have a lucrative season if priced right. Better to adjust and meet the market, than risk big gap weeks. While some might experience less revenue than we saw the past couple of years, we continue to aim for the highest possible gross revenue achievable in the season as a whole in the given market.
- We continue to make a number of adjustments in our marketing and pricing strategies to evolve and adapt with the market ahead of most. This may include things like shortened stays for newly softer shoulder weeks, running new specials and we’ve doubled down on our website and outbound marketing to spotlight homes.
- We continue to update our 3rd party marketing strategies, always balancing risk and reward when considering certain types of bookings for your homes.
We are looking forward to a great season ahead and continuing to put our adaptable nature to work for our homeowners.
As the summer season approaches, many homeowners who typically rent out their homes on Cape Cod or the Southshore to short-term visitors may be feeling a sense of unease. Despite our region's reputation as a popular vacation destination, there are growing concerns that rental properties may notice a slowdown in bookings this year. While many homeowners have historically experienced higher-than-average bookings over the past few years, recent trends indicate the rental market appears to be changing once again.
In short: the vacation rental market is shifting, and you may be feeling the effects.
The rental market is a dynamic and ever-changing industry, and homeowners who rent out their properties must stay on top of market trends and adjust their strategies accordingly. Failure to do so can result in a lack of bookings and ultimately, financial loss.
One common reason why properties may fall behind in the market is an overall lack of preparation for market changes. COVID-19 undoubtedly altered the ways many of us travel and, as we enter our fourth summer in a post-pandemic world, renters' habits appear to be shifting. With growing concerns over economic instability and inflation, 100% occupancy for the summer is no longer a guarantee. Similarly, changes in consumer preferences and the emergence of new competitors in our local markets can also catch some homeowners off guard.
Failure to make necessary adjustments to your property may also be impacting your home’s success during the upcoming peak rental season. If a property is outdated or lacks modern amenities, it may not be as appealing to renters who are looking for a more luxurious or family-friendly rental experience. Homeowners who do not invest in property upgrades or fail to keep up with necessary maintenance may struggle to attract renters in such a highly competitive market.
Subpar marketing can also be a major factor in a property's lack of success in today’s fast-moving rental market. Even the most beautiful and well-maintained property will struggle to attract renters if it is not marketed effectively and creatively. Homeowners who do not invest in professional photography, write compelling property descriptions, or promote their properties on the right platforms may find that their properties struggle to stand out in a crowded market. And remember: attracting any renter is not the same as attracting the right renters. Without comprehensive renter screenings, your home may be at a higher risk of damage and further financial loss.
Ultimately, homeowners who rent out their properties must stay on top of market changes, make necessary adjustments on time, and invest in effective marketing strategies to ensure their properties remain competitive and appealing to potential renters.
At Nauset Rental, we understand the importance of staying ahead of the curve. That's why we've developed a range of strategies to help our clients maintain their competitive edge. By carefully analyzing market trends, we made and continue to make informed decisions about pricing and timing. Nauset Rental is currently outpacing the competition with over 10% higher average occupancy rates in summer. Our goal is to help you avoid a lackluster rental season by offering our expertise to ensure your property stays ahead of the curve, positioning you for another successful summer season. The bottom line is that our team of rental market experts is passionate about ensuring that our homeowners are achieving the highest possible revenue and occupancy rates with safe, reliable renters.
We are taking on a few more select properties before the 2023 season begins. If you're falling behind in bookings or your current manager is struggling to secure bookings, we encourage you to call us. We'll help you to analyze your current strategy, identify areas that need improvement, and implement effective solutions, and help you stay ahead of the curve and maximize your revenue potential.
If you’re following Vacation Rental Industry news, you may have seen this week that the VR giant Vacasa just laid off 17% of its staff to address cost cutting. Unfortunately, this type of story is all too common in the wider space of VC funded or publicly traded national vacation rental property management companies.
Over the past few years, the vacation rental management industry has seen a burst of new players with varying models for managing vacation rental properties. From traditional real estate firms doing rentals on the side to retain seller clients, to large national firms aggressively sending mailers to everyone in town and signing agreements with homeowners in destinations all over the world. The market is now saturated with companies seeking to make a buck off this growing industry. Let’s be clear; not all players are equal.
We think you should know how and why we, at Nauset Rental, are the better choice for serving your interests as a homeowner seeking to earn a return on renting your home. Therefore, we have put together a score card, showing why Nauset Rental is the obvious choice over a national, venture-capital funded firm, such as Vacasa. Click here to view our scorecard for more details how we stack up specifically against the big national players, but here’s the executive summary:
- We are a LOCAL family-owned company, here for the long haul, growing consistently over 30% per year almost exclusively by word of mouth.
- We are NOT a Venture Capital funded company headquartered in another state that is focused on very fast growth at all costs.
- We 100% focused on your property’s rental success. We are not real estate agents doing buy / sell transactions.
- We maximize your revenue with our localized proprietary revenue management algorithms, which only a company with local roots and solid market expertise can employ.
- We’re not interested in putting your home in high-risk situations to squeeze out an extra penny. We balance revenue and risk with strategies like our thorough guest screening process and wide marketing distribution.
- We offer two specialize programs to fit most homeowners needs.
We are proud of our local roots and the system we’ve created to help homeowners on the South Shore and Cape Cod make the most of their rental property and revenue potential, but with less hassle and risk. We were built for homeowners by homeowners. We’re still taking on properties for the 2023 season. Contact us for a free proforma estimate for your property on the Nauset Rental system!
Cape Cod is often known for its sprawling white-sand beaches, ample open spaces, and delicious cuisine inspired by the local seafood in surrounding waters. Since the early 19th century, Bostonians have escaped to the Cape to take a break from city-life, often arriving via stagecoach or horse and buggy to enjoy the natural beauty of the unspoiled beaches and forests. By the time the Mid-Cape Highway was constructed in the 1950s, Cape Cod’s economy was amidst a full scale diversification away from the whaling industry and towards tourism. Since the construction of this major thoroughfare, and with JFK’s creation of the Cape Cod National Seashore, the Cape’s popularity has been sealed as one of the top New England destinations for summer travelers.
While Cape Cod’s reputation is world renown, less known reasons to choose Cape Cod as a vacation destination are abundant and just as compelling. Below are 5 reasons we would choose Cape Cod to visit… (if we were not already living here!)
Glacial formations during the Ice Age have melted into Cape Cod kettle ponds, small, but often very deep, freshwater lakes full of natural life and pristine beauty. During the summer seasons, these ponds are perfect for stand up paddling boarding (SUPing), kayaking, swimming, fishing, or lounging. Many of our kettle ponds have sections with clean, white sand beaches and most all have beautiful, native trees to provide ample shade. Most Cape Cod towns have a pond coalition or an independent regulatory body that routinely tests the waters to ensure cleanliness and safety. Many of the ponds are stocked with trout by the Massachusetts Division of Fisheries and Wildlife during the shoulder seasons, offering outdoor enthusiasts an opportunity to catch dinner. Cape Cod Kettle ponds often have cleared paths around the perimeters which provide beautiful hiking opportunities. While Cape Cod is not as known for a foliage destination, the kettle ponds are our best kept secrets and hidden gems of fall colors if you find yourself on Cape Cod in mid or late October.
We partner with several homeowners with properties located on or near kettle ponds. Check out the following:
Thriving Small Business Scene
Due to certain town regulations and the absence of large, densely populated residential areas, many large companies and chains are simply not on Cape Cod. As a result, small businesses up and down the peninsula have filled the gap in providing goods and services. From small-scale grocers and markets to boutiques, art galleries, clothing stores, restaurants and cafes, the Cape is home to a bustling small business community. Many of these businesses are family owned, and some have transcended multiple generations. Moreover, in recent decades, institutions fostering the growth of small businesses have flourished. Organizations such as Love Live Local, SCORE, WE CAN, EforAll, Coastal Community Capital, and the Community Development Partnership, to name a few, have provided the right combination of technical assistance and capital to equip new entrepreneurs with the right tools and resources to start and grow their businesses.
Here at Nauset Rental, we proudly work with many of these small businesses to provide landscaping and home maintenance services to our homeowners. We use local vendors for our marketing and accounting services, and we stock our guest welcome baskets with products purchased from some of our favorite local vendors. Throughout the year, we support the growth of our small business scene via volunteer hours and donations to some of the aforementioned organizations that support our small business scene. Our pride in the thriving local business community is endless, and we know that our strong small business community is one of the most sustainable assets of Cape Cod.
The Cape Cod Rail Trail and other Bike Paths
When July arrives, the roads on Cape Cod are full of visitors, and taking a left hand turn is harder than a Bar Exam, you know it’s time to strap on a helmet and hit one of the many bike paths on the Cape. Cape Cod is nothing short of a biker’s paradise. With 114 miles of bike trails, visitors have an alternative and healthy means of seeing many of our idyllic destinations.
To support the many bikers who come to explore Cape Cod via bike, there are several well-established and trustworthy bike shops who can fix a flat, tune up an old cruiser, rent you a great bike, or even sell you the latest Trek model. And a simple Google search of biking in the town where you plan on staying will yield lots of useful information about how to navigate your Cape Cod vacation on two wheels. Here are a few of the more well-known bike paths, with downloadable maps to explore, but be sure to check out each town page, as there are more off-road and mountain biking trails in addition to the paved paths.
Because of the plethora of trails on Cape Cod, many of the homes we rent offer close and easy access to bike paths. You may even find that your vacation home with Nauset Rental includes bikes! If you want to rent a home near a bike path, here are a few of our favorites.
- Heron House, Eastham
- Eastham Oasis, Eastham
- Seashore Getaway, Eastham
- Meadowlark, Eastham
- Blueberry Retreat, Orleans
- Bluebird Cottage, Brewster
- Apres Sea, Chatham
Growing Farm to Table Movement
With its abundance of sandy-soil, Cape Cod is less known for farming. Unless we are talking about harvesting the waters, most people think of Central and Western Massachusetts towns when considering farm experiences. But within the past decade, the farm-scene has exploded, and visitors will now find many small-scale local farms dotting the Cape Cod landscape. With the growth of farms supplying some of the best restaurants on the sandbar, Cape Cod is home to a growing farm to table food movement that has fueled creative twists on classic dishes.
Several farms invite the public to an interactive farm experience, whether its shopping for locally grown produce, walking the farm grounds, or interact with farm animals, visiting Cape Cod farms should be on your to-do list - especially if you have kids! A few of our favorite farm experience are:
- CBI Farm
Producing over 100,000 pounds and more than 125 varietals of produce, CBI Farm in Brewster invites you to visit their farmstand, where you can browse their produce and an elite selection of locally produced foods and gifts. They offer farm-to-table dinners on their beautiful grounds and offer their farm for special events and celebrations.
- Cape Cod Lavender Farm
Surrounded by 75 acres of conservation land, with ample trails for walking and hiking, the grounds at Cape Cod Lavender farm will take your breath away! Harvest occurs between June and July, so if you happen to have your vacation planned for that time, you do not want to miss the amazing fragrance of freshly harvested lavender. Learn about the many uses and health benefits of lavender, enjoy a picnic on their beautiful grounds, and stroll through their specialty gift shop. With over 10,000 farm visitors each year, Cape Cod Lavender Farm is well equipped to welcome guests and educate them on the varieties and uses of lavender.
- Coonamessett Farm
Open every day from 9am-5pm, the Coonamessett Farm in Falmouth is the perfect place to take the family! Their offering for picking is some of the best around and include strawberries, raspberries, blueberries, squash, peas, eggplant, flowers, beets, leaks, kale, pumpkins, and more! Book a special group event, pet farm animals, and enjoy authentic Jamaican dinner each Wednesday evening. Shop produce and freshly baked goods at their farm stand, and soak in the beauty of this family-owned treasure of the Falmouth community. With special, interactive events planned each season, you want to be sure to check out their calendar of events!
- Tony Andrews Farm
Another PYO (pick-your-own) paradise in Falmouth, Tony Andrews Farm offers another unique and unforgettable Cape Cod farm experience. From strawberries, peas, corn, tomatoes, and rhubarb, the picking experience last well into the fall months. The farm has operated since 1935 and has been built around the mission of welcoming the community onto the property. With special events sprinkled throughout the year, it’s always wise to call ahead and try and catch one of their festivals.
A few of the farm-to-table restaurants always sourcing locally grown goods are:
- The Pheasant, Dennis
- Sunbird, Orleans
- Ceraldi, Wellfleet
- Blackfish, Truro
- Fin, Dennis
- Del Mar, Chatham
- Fare and Just Kitchen, Brewster
- Water St Kitchen, Woods Hole
Vacation with the Whole (Furry) Family!
Perhaps it is well known that Cape Cod is extremely kid-friendly, but it is worth emphasizing nonetheless. Between the endless activities - swimming, hermit crab hunting, fishing, mini-golfing, ice-cream eating, whale-watching, boogie boarding, and biking, and the perfect outdoor weather, the Cape is where families come to sit back, relax, and let the kids go wild.
Less well-known is that Cape Cod is very dog-friendly. But Nauset Rental knows it! Not only do we offer a nice selection of dog-friendly homes, but we believe that Cape Cod is a great destination for dog-lovers. With the plethora of outdoor spaces and activities and many accommodations that welcome dogs, we say skip the doggy day care and bring your dog to Cape Cod. Check out our Top 10 Things to Do with Your Dog with suggestions of how to spend your Cape Cod days with Fido at your side!
With 8 years serving homeowners and guests, the team at Nauset Rental loves Cape Cod. Unlike many of our competitors, we actually live here. We love sharing our local know-how ensuring that our guests make lifelong memories while staying with us.
Ensuring the safety and wellness of all guests to a vacation rental is of utmost importance for the longevity and sustainability of a vacation rental property. Prioritizing guest safety by making a few key updates and investments to your home will help avoid hazardous situations, potential lawsuits and other general liability headaches. As a vacation rental management business, we work directly with homeowners and each individual home to help them understand what appropriate measures should be taken in order to guarantee a safe and enjoyable stay for all guests. While each property is unique and offers different amenities and potential hazards, we have compiled a list of broad updates we see as essential to all vacation homes in Cape Cod.
External: Proper Lighting
A basic, but very important, outdoor update is lighting. Make sure that all lightbulbs are relatively new and functioning properly prior to the rental season. Bad or non-functional lighting can cause falls, confusion, and a poor first impression if guests are arriving at their rental property at night.
External: Street Number Visibility
Some renters seek out private homes that are “off the beaten path,” but that doesn’t mean that renters want to go on a scavenger hunt to find the home. Vacation homes should be identifiable from the street. If the home itself is not visible from the street, ensure that the street number is clearly marked on a tree or a mailbox near the driveway so that renters and emergency vehicles will easily know how to access the property.
External: Pools and Hot Tubs
Upscale amenities that are outdoors, such as a pool or hot tubs, are desirable and attractive to renters, often commanding premiums on the rental price. Though these amenities are major bonuses for renters, they can also be a potential safety hazard. It is important that the homeowner, along with an experienced rental management company, survey the amenity for liability concerns and ensure that the amenity complies with local code. Common safety updates related to pools and hot-tubs include ensuring that all decks and flooring are stable, durable and well sealed. Traction mats should be added to areas that are particularly slippery when wet. Appropriate pool nets and fences must be installed with gates that seal off the pool from young children. Furniture or items obstructing the entrance and egress of a gate must be removed and repositioned. Thermometers in hot tubs should be tested regularly and always functioning properly to avoid burns. These updates are especially necessary if the property is listed as “family friendly” and is marketed towards families with young children.
Internal: Well-Functioning Alarm Systems & Fire Extinguishers
Ideally, fire alarms should be installed in each of the bedrooms and in the hallways near the bedrooms as well as in each of the main rooms on each floor. Carbon monoxide detectors should be installed on each floor. All our vacation home owners are encouraged to routinely test the batteries and functionality of fire alarms and carbon monoxide detectors. Batteries should be replaced at the beginning of each season to ensure proper functionality during the high season.
Fire extinguishers should be present on each floor and clearly marked so that renters do not have to go searching in a panicked state of emergency.
Internal: Clean, Functioning HVAC Systems
The HVAC system of the home should be checked by a professional prior to the rental season to ensure that it is working properly and supplying clean, good quality air and filtration. If the home contains a ductless wall unit, the filters should be washed and changed, and any air-conditioning system should be checked for proper installation and ventilation. Clear communication on how to operate the HVAC unit should be provided to guests in the welcome book and online in a digital format.
Internal: First Aid Kits
We suggest that homeowners maintain at least one first aid kit, that is restocked in between guests, and clearly marked. If the home is larger and consists of multiple floors, it is suggested to keep a first-aid kit on each floor. Not only will this potentially keep the items in your home cleaner, offering a well-marked first aid kit will communicate your sense of responsibility to keeping your guests safe and cared for.
General Homeowners Personal Hazards
Homeowners insurance is a prerequisite to listing with Nauset Rental, but we suggest taking it a step further. If there are certain higher-value items in the home, such as a furniture piece or an electronic system, these items should be additionally insured or stowed away during the rental season. Any item that can not be removed but poses a potential threat should be identified to renters in the welcome book, and homeowners should provide additional instructions for the operation - or avoidance - of the item. Clear communication about all potential hazards will serve to protect both guests and homeowners.
Our advanced system of vigorously vetting guests before confirming a booking helps to prevent many undesirable situations from arising. That said, unforeseen incidents will inevitably happen during a rental season. Each vacation rental property will come with a different and specific set of hazards that will be addressed by our experienced team. But installing just these few, general safeguards and safety measures will prevent an unintentionally bad situation from becoming much worse and therefore exposing the homeowner to more liability concerns.
Do you have more questions or safety concerns about your vacation rental property? Reach out to our experienced team, who is always here to help.
Entrusting your property to a vacation rental management company is a decision many owners take once they realize the volume of work involved in managing a rental property. Owning a vacation property, whether it’s an investment or a vacation home, can essentially become a second job with a steep learning curve. The processes of marketing and listing the property, choosing and maintaining a booking platform, managing relationships with renters, and coordinating change-overs and property upkeep, can be daunting and all-consuming for any individual who might not have the time, skills, or local connections to execute this well. Let’s face it - managing a vacation rental property quickly becomes a full time job.
Hence, many homeowners choose to partner with a Vacation Rental Manager (or VRM) to save time and energy and to avoid unnecessary stress. VRMs work with homeowners to market, list and maintain properties while handling the guest reservation and booking processes. During guest stays, VRMs are the point-of-contact, resolving issues and often acting as a local guide. Typically, VRMs collect the rental income and retain a percentage or fixed amount of the revenue to cover the cost of these services. Remaining revenue is then distributed back to the homeowner.
Most vacation destinations are filled with a competitive offering of VRMs, and as a homeowner, you probably have several options on the table. In selecting the right partner VRM, be sure to ask yourself - and your partner organization - if these four elements are met:
Does the manager screen potential renters?
Screening potential renters of a property is a time-consuming yet vital step to ensure that you are limiting risk when inviting guests to your home. In this virtual world where most bookings and reservations are done through the internet, a simple phone call can allow the rental management company to discern if the potential renter is truthful and intends on leaving the property in good condition. The screening process allows for both parties to establish mutual trust and sets forth expectations from the outset so that there are no surprises down the line.
Property management companies that offer this service are, by definition, looking out for you and your home. Revenue is important, but it’s good to be sure your manager is not just looking to squeeze out every dollar or take the first booking that comes in via an "instant book" (high risk) type arrangement. Your VRM should be doing more than simply seeking to secure the highest bidder at whatever cost or potential risk. VRMs offering detailed guest screening are experienced in the sector and know the right questions to ask, what to look out for and how to conduct these conversations to ensure a positive relationship is formed off the bat. All property rental management companies working with high-end, luxury properties should be screening renters and squarely aligning themselves with the interest of the homeowner.
Is the property management company transparent and upfront with the income you can expect to earn? Does your VRM utilize localized data and technology to optimize your revenue?
A good property management company will deeply understand the local market and will be able to accurately estimate the rental income your property can demand during all seasons. The best companies can provide homeowners a pro forma that clearly illustrates expected revenue generation from a property, with market trends and variations in rates and occupancy levels built into the analysis. As a homeowner, you should know what the property management company is collecting, how this rate may change with the seasons, and how and when the revenue is then distributed to you. A pro-forma is an extremely effective way to communicate this information and allows the homeowners to plan their financial decisions accordingly while understanding which responsibilities are off their plates.
Sophisticated rental management companies are employing dynamic pricing, a tool used to ensure that the property is attaining peak economic opportunity. By utilizing algorithms to assess supply and demand and updating the price in real time, dynamic pricing allows property managers to assess the temperature of the market and then price your property accordingly, optimizing revenue. This is an extremely useful tool specifically for luxury properties in seasonal destinations where competitive prices depend on the seasonality of the local community and fluctuating demand affected by exogenous factors, such as, say, a pandemic.
Is your VRM investing in your marketing?
Obtaining high quality photography is the first step to ensuring your home is visually as appealing and all amenities are accurately displayed, and should be included in the services provided. Once professional photography is obtained, ask the vacation rental manager how they are reaching the right audience. Do they understand the demographics of the target market? Do they have access to digital and non-digital marketing platforms to reach this audience? How are they marketing themselves and landing qualified leads onto their platforms? It is salient for a company to have their own networks, connections and social/digital media footprints so they can successfully support their clients and that they not only invest in the promotion of your property, but that they are always promoting their brand as well.
Does the company have a local presence , i.e. employ local people with real connections and local insights?
The final element when identifying and hiring the best fit management company is to ensure they have the necessary knowledge and insight of the local market and community. While technology, such as dynamic pricing, can help with optimizing the price attained, maintaining the property and solving unforeseen problems necessitates local connections and a network of service providers that are both trustworthy and reliable. You need trusted and professional LOCAL boots on the ground to execute any needs for your home. In coastal locations, where seasonal storms can wreak havoc on homes and landscapes and where drastic variations in temperature can lead to plumbing and HVAC issues, having reliable, local partners that are ready and willing to show up in an emergency is priceless. Furthermore, property rental companies that are based in the local communities where they operate will have much more local insights to offer guests and will be able to give valuable advice and referrals to their partner homeowners when problems need to be addressed. In a digital age where so many transactions are completed online, the power of in-person local connections and long term relationships with local vendors and service providers cannot be understated, especially in a sector that inevitably involves repairs and maintenance.
More Revenue, Less Headache
Renting a home can be an overwhelming process that at times can feel impossible for those opting for the “do-it-yourself” method. Or perhaps you’ve been with a company that doesn’t seem to be hitting the mark on the above for you. With many vacation rental management companies soliciting your partnership, it can be hard to decide on the right fit. Choosing a partner that always has your best interest at the forefront of all decision-making is absolutely essential. At Nauset Rental, a family-owned, independent vacation rental management company, you will be supported by a local team with a specialization in revenue optimization and a reputation for transparency. With a 90% homeowner retention rate and a year-round, Cape Cod staff, we are the Cape’s #1 rental management company for high end homes. Offering a complete modern solution, leveraging advanced technology, world class digital marketing and streamlined operations, we earn more rental revenue with less headaches for homeowners.